Social for a Retro Fridge Compay

iio: Strategy, Creative, and Copy Execution

For iio, I was deeply involved in shaping the content strategy and leading the creative process to bring their unique, retro-inspired appliances to life. From concept to execution, I ensured every piece of content felt fresh, fun, and on-brand—whether highlighting playful products like the pink retro fridge or creating aspirational content for home and garage spaces.

I developed and wrote all of the copy, weaving engaging narratives and strategic CTAs that speak to iio’s audience while driving home their stylish, functional appeal. Each post, from social media graphics to product spotlights, was designed to grab attention and spark inspiration.